Consumer preference, satisfaction, and intentional...

Journal of Transnational Management 2016 / 04 Vol. 21; Iss. 2

Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products

Iazzi, Antonio, Vrontis, Demetris, Trio, Oronzo, Melanthiou, Yioula
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Volume:
21
Language:
english
Journal:
Journal of Transnational Management
DOI:
10.1080/15475778.2016.1167000
Date:
April, 2016
File:
PDF, 631 KB
english, 2016
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