Persistent Preferences in Market Place Choices: Brand...

Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between

Muthukrishnan, A. V.
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Volume:
9
Year:
2015
Language:
english
Journal:
Foundations and Trends® in Marketing
DOI:
10.1561/1700000040
File:
PDF, 628 KB
english, 2015
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