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Journal of Consumer Psychology 2016 / 5

The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection

Song, Xiaobing, Huang, Feifei, Li, Xiuping
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Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2016.05.001
Date:
May, 2016
File:
PDF, 457 KB
english, 2016
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