Marketing ethics: is there more to it than the utilitarian...

European Journal of Marketing 1996 / 05 Vol. 30; Iss. 5

Marketing ethics: is there more to it than the utilitarian approach?

Nantel, Jacques, Weeks, William A.
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Volume:
30
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569610118713
Date:
May, 1996
File:
PDF, 182 KB
english, 1996
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