Caution in the Use of Difference Scores in Consumer...

Journal of Consumer Research 1993 / 03 Vol. 19; Iss. 4

Caution in the Use of Difference Scores in Consumer Research

Peter, J. Paul, Churchill, Jr., Gilbert A., Brown, Tom J.
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Volume:
19
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209329
Date:
March, 1993
File:
PDF, 567 KB
english, 1993
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