Building a place brand from the bottom up: A case study...

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Journal Of Vacation Marketing 2016 / 05

Building a place brand from the bottom up: A case study from the United States

Hudson, S., Cardenas, D., Meng, F., Thal, K.
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Language:
english
Journal:
Journal of Vacation Marketing
DOI:
10.1177/1356766716649228
Date:
May, 2016
File:
PDF, 684 KB
english, 2016
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