Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco [The History of Market Research in Colombia: Napoleón Franco's Business Career]. By José Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes, and Carlos Dávila L. de Guevara. Bogotá: Universidad de los Andes, 2014. 505 pp. Photographs, notes, references. Paper, $23.00. ISBN: 978-958-695-990-2.

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