Ethical brands at long last? Or ‘too much too little too...

Ethical brands at long last? Or ‘too much too little too late’ as the song says

Thompson, Marjorie Ellis
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Volume:
20
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2012.37
Date:
January, 2013
File:
PDF, 69 KB
english, 2013
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