Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom
Bravo, Rafael, de Chernatony, Leslie, Matute, Jorge, Pina, José MVolume:
20
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2012.59
Date:
July, 2013
File:
PDF, 169 KB
english, 2013