The Effectiveness of Industrial Print Advertisements across...

The Effectiveness of Industrial Print Advertisements across Product Categories

Dominique M. Hanssens and Barton A. Weitz
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Volume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150527
Date:
August, 1980
File:
PDF, 615 KB
english, 1980
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