Brand-Features Congruence Mapping

Brand-Features Congruence Mapping

Paul E. Green, Yoram Wind and Henry J. Claycamp
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
12
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151229
Date:
August, 1975
File:
PDF, 425 KB
english, 1975
Conversion to is in progress
Conversion to is failed