Effects of Celebrity Endorsers for Multiple Brands on...

Schmalenbach Business Review 2016 / 4 Vol. 17; Iss. 1

Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions

Erfgen, Carsten, Sattler, Henrik, Villeda, Isabel Victoria
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Volume:
17
Language:
english
Journal:
Schmalenbach Business Review
DOI:
10.1007/s41464-016-0001-z
Date:
April, 2016
File:
PDF, 311 KB
english, 2016
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