Corporate museums and brand authenticity: Explorative...

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Journal of Global Fashion Marketing 2016 / 05

Corporate museums and brand authenticity: Explorative research of the Gucci Museo

Bertoli, Giuseppe, Busacca, Bruno, Ostillio, Maria Carmela, Di Vito, Silvia
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Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2016.1166716
Date:
May, 2016
File:
PDF, 1.20 MB
english, 2016
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