The moderating effect of technology and marketing know-how...

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International Business Review 2016 / 5

The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals

Wu, Jie, Pangarkar, Nitin, Wu, Zefu
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Language:
english
Journal:
International Business Review
DOI:
10.1016/j.ibusrev.2016.03.012
Date:
May, 2016
File:
PDF, 581 KB
english, 2016
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