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The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity
Teichmann, Karin, Scholl-Grissemann, Ursula, Stokburger-Sauer, Nicola E.Volume:
36
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2016.03.006
Date:
November, 2016
File:
PDF, 631 KB
english, 2016