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Journal of Business Research 2016 / 4

Customer equity and CLV in Spanish telecommunication services

Segarra-Moliner, Jose Ramón, Moliner-Tena, Miguel Ángel
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.04.017
Date:
April, 2016
File:
PDF, 680 KB
english, 2016
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