Slovak Consumer's Perception of the Product Policy Activities in the Process of Brand Value Building and Managing
Majerová, Jana, Križanová, AnnaVolume:
23
Year:
2015
Language:
english
Journal:
Procedia Economics and Finance
DOI:
10.1016/s2212-5671(15)00480-3
File:
PDF, 335 KB
english, 2015