Turning Employees Into Brand Champions: LEADERSHIP STYLE...

GfK Marketing Intelligence Review 2011 / 01 Vol. 3; Iss. 2

Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE

Morhart, Felicitas M., Herzog, Walter, Tomczak, Torsten
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Volume:
3
Language:
english
Journal:
GfK Marketing Intelligence Review
DOI:
10.2478/gfkmir-2014-0088
Date:
January, 2011
File:
PDF, 519 KB
english, 2011
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