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Breaking through the cultural clutter
Griffith, David A., Magnusson, Peter, Wilson, Rick T., Zdravkovic, Srdan, Xin Zhou, Joyce, Westjohn, Stanford A.Volume:
25
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330810866272
Date:
April, 2008
File:
PDF, 242 KB
english, 2008