Advergame speed influence and brand recall: The moderating...

Computers in Human Behavior 2016 / 10 Vol. 63

Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge

Vashisht, Devika, Royne, Marla B.
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Volume:
63
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2016.05.022
Date:
October, 2016
File:
PDF, 397 KB
english, 2016
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