The quality of ladders generated by abbreviated hard laddering
Kaciak, Eugene, Cullen, Carman W, Sagan, AdamVolume:
18
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2010.20
Date:
September, 2010
File:
PDF, 240 KB
english, 2010