The making of brand attachment and brand meanings: the case...

Marketing Intelligence & Planning 2015 / 09 Vol. 33; Iss. 6

The making of brand attachment and brand meanings: the case of a UK engineering services firm

Ross Brennan and Professor Sue Hall, Dr, Sheikh, Alireza, Lim, Ming
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Volume:
33
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-06-2014-0106
Date:
September, 2015
File:
PDF, 246 KB
english, 2015
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