Pricing the Product Line during Periods of Scarcity

Pricing the Product Line during Periods of Scarcity

Kent B. Monroe and Andris A. Zoltners
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Volume:
43
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250146
Date:
January, 1979
File:
PDF, 1.84 MB
english, 1979
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