White and Black Consumer Sales Response to Black Models

Journal of Marketing Research 1976 / 11 Vol. 13; Iss. 4

White and Black Consumer Sales Response to Black Models

Paul J. Solomon, Ronald F. Bush and Joseph F. Hair, Jr.
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Volume:
13
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151036
Date:
November, 1976
File:
PDF, 698 KB
english, 1976
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