Which Health Messages Work Best? Experts Prefer Fear- or...

Journal of Nutrition Education and Behavior 2015 / 07 Vol. 47; Iss. 4

Which Health Messages Work Best? Experts Prefer Fear- or Loss-Related Messages, but the Public Follows Positive, Gain-Related Messages

Wansink, Brian, Smith, L.E., Pope, L.
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Volume:
47
Language:
english
Journal:
Journal of Nutrition Education and Behavior
DOI:
10.1016/j.jneb.2015.04.245
Date:
July, 2015
File:
PDF, 53 KB
english, 2015
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