Forward channel integration and performance: An application of transaction cost economics and the misalignment concept
Brettel, Malte, Engelen, Andreas, Müller, ThomasVolume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/02672571003668970
Date:
December, 2010
File:
PDF, 362 KB
english, 2010