Interactive Channels and the Challenge of Content Budgeting

The International Journal on Media Management 2008 / 08 Vol. 10; Iss. 3

Interactive Channels and the Challenge of Content Budgeting

Wildman, Steven S.
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Volume:
10
Language:
english
Journal:
International Journal on Media Management
DOI:
10.1080/14241270802262401
Date:
August, 2008
File:
PDF, 265 KB
english, 2008
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