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Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Clark, John, Lachowetz, Tony, Irwin, Richard L., Schimmel, KurtVolume:
5
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-05-02-2003-B004
Date:
June, 2003
File:
PDF, 288 KB
english, 2003