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Male Breadwinner Ideology and the Inclination to Establish Market Relationships: Model Development Using Data from Germany and a Mixed-Methods Research Strategy
Haase, M., Becker, I., Nill, A., Shultz, C. J., Gentry, J. W.Volume:
36
Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146715576202
Date:
June, 2016
File:
PDF, 510 KB
english, 2016