The Better They Are, the More They Give: Trade Promotions...

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

Norris Bruce, Preyas S. Desai and Richard Staelin
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162356
Date:
February, 2005
File:
PDF, 2.25 MB
english, 2005
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