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Journal of Retailing 2016 / 5

Battling for the Household's Category Buck: Can Economy Private Labels Defend Supermarkets Against the Hard-Discounter Threat?

Vroegrijk, Mark, Gijsbrechts, Els, Campo, Katia
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Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2016.05.003
Date:
May, 2016
File:
PDF, 1.25 MB
english, 2016
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