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Do the magnitude and asymmetry of specific asset investments matter in the supplier–buyer relationship?
Henry Xie, Yu, Suh, Taewon, Kwon, Ik-Whan G.Volume:
26
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/02672570903441488
Date:
August, 2010
File:
PDF, 271 KB
english, 2010