The impact of acculturation and ethnic identity on American...

The impact of acculturation and ethnic identity on American football identification and consumption among Asians in the United States

Ha, Jae-Pil, Hums, Mary A, Greenwell, Chris T
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Volume:
15
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-15-02-2014-B005
Date:
January, 2014
File:
PDF, 328 KB
english, 2014
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