The mediating role of perceived value in two different...

International Journal of Sports Marketing and Sponsorship 2014 / 04 Vol. 15; Iss. 3

The mediating role of perceived value in two different price settings

Kwon, Hyungil Harry, Pyun, Do Young, Choi, Kyong Keun
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Volume:
15
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-15-03-2014-B004
Date:
April, 2014
File:
PDF, 307 KB
english, 2014
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