Strategic match of athlete endorsement in global markets:...

International Journal of Sports Marketing and Sponsorship 2014 / 04 Vol. 15; Iss. 4

Strategic match of athlete endorsement in global markets: an associative learning perspective

Chang, Yonghwan, Jae Ko, Yong, Tasci, Asli, Arai, Akiko, Kim, Taehee
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
15
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-15-04-2014-B005
Date:
April, 2014
File:
PDF, 399 KB
english, 2014
Conversion to is in progress
Conversion to is failed