Implementing "Marketing Me": A Simulation...

Journal of Marketing Education 2016 / 04

Implementing "Marketing Me": A Simulation Enhanced Variant for a Student Self-Marketing Exercise

Flostrand, A., Ho, J. Y. C., Krider, R. E.
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Language:
english
Journal:
Journal of Marketing Education
DOI:
10.1177/0273475316643567
Date:
April, 2016
File:
PDF, 630 KB
english, 2016
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