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Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach
Sriraman Bhoovaraghavan, Ashok Vasudevan and Rajan ChandranVolume:
42
Language:
english
Journal:
Management Science
DOI:
10.2307/2633003
Date:
February, 1996
File:
PDF, 2.87 MB
english, 1996