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Free indulgences: Enhanced zero-price effect for hedonic options
Hossain, Mehdi T., Saini, RiteshVolume:
32
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2015.10.001
Date:
December, 2015
File:
PDF, 344 KB
english, 2015