Enhanced customer targeting with multi-stage models:...

Journal of Targeting Measurement and Analysis for Marketing 2009 / 12 Vol. 17; Iss. 4

Enhanced customer targeting with multi-stage models: Predicting customer sales and profit in the retail industry

McCrary, Michael
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Volume:
17
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2009.22
Date:
December, 2009
File:
PDF, 248 KB
english, 2009
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