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Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D., Lindgreen, Adam, Palihawadana, Dayananda, Spickett-Jones, Graham, Barnes, Bradley R.Volume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2011.547079
Date:
February, 2011
File:
PDF, 281 KB
english, 2011