Attitudes of Gen-X & Gen-Y Adults toward Participating...

Journal of Global Academy of Marketing Science 2011 / 03 Vol. 21; Iss. 1

Attitudes of Gen-X & Gen-Y Adults toward Participating in Mobile Phone Surveys: A Two-Phase Study

Totten, Jeff W., Choi, Yung Kyun
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Volume:
21
Language:
english
Journal:
Journal of Global Academy of Marketing Science
DOI:
10.1080/12297119.2011.9711008
Date:
March, 2011
File:
PDF, 4.70 MB
english, 2011
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