A generalized Bass model for predicting the sales patterns...

Journal of Global Scholars of Marketing Science 2012 / 09 Vol. 22; Iss. 4

A generalized Bass model for predicting the sales patterns of motion pictures having seasonality and herd behavior

Lee, Youseok, Kim, Sang-Hoon, Cha, Kyoung Cheon
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Volume:
22
Language:
english
Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/21639159.2012.721214
Date:
September, 2012
File:
PDF, 569 KB
english, 2012
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