Advertising in online social networks: the role of...

Journal of Research in Interactive Marketing 2014 / 08 Vol. 8; Iss. 3

Advertising in online social networks: the role of perceived enjoyment and social influence

Soares, Ana Maria, Pinho, Jose Carlos, Zahay, Debra, Hausman, Angela
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Volume:
8
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/JRIM-01-2013-0004
Date:
August, 2014
File:
PDF, 791 KB
english, 2014
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