Dimensions of Corporate Brand Personality: An Empirical...

Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

K. Patel, Dr. Ritesh
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Volume:
16
Language:
english
Journal:
Paradigm
DOI:
10.1177/0971890720120204
Date:
July, 2012
File:
PDF, 7.24 MB
english, 2012
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