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An Analysis of Demographic Characteristic of Consumers Who Read Grocery Brochures Regularly and Those Who Are Willing to Switch Supermarkets to Buy Advertised Specials
Govindasamy, Ramu, Kumaraswamy, Anicham, Puduri, Venkata, Onyango, BenjaminVolume:
13
Language:
english
Journal:
Journal of Food Products Marketing
DOI:
10.1300/j038v13n03_03
Date:
August, 2007
File:
PDF, 719 KB
english, 2007