On Toyota's Misstep in Advertising Its Land Cruiser SUV in...

On Toyota's Misstep in Advertising Its Land Cruiser SUV in Beijing

Li, Fengru, Shooshtari, Nader H.
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Volume:
18
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/j046v18n04_04
Date:
October, 2006
File:
PDF, 742 KB
english, 2006
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