Probing Integrated Marketing Communications (IMC) in Turkey
Ebren, Figen, Kitchen, Philip J., Aksoy, Şafak, Kaynak, ErdenerVolume:
11
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/j057v11n01_08
Date:
March, 2005
File:
PDF, 780 KB
english, 2005