Advertising Spending by Incumbents and Challengers

Advertising Spending by Incumbents and Challengers

Sonner, Brenda S.
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Volume:
4
Language:
english
Journal:
Journal of Political Marketing
DOI:
10.1300/j199v04n04_03
Date:
December, 2005
File:
PDF, 883 KB
english, 2005
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