Research note: Relationship versus transactional marketing...

Tourism Economics 2015 / 04 Vol. 21; Iss. 2

Research note: Relationship versus transactional marketing in travel and tourism trade shows

Rodriguez Oromendía, Ainhoa, Reina Paz, María Dolores, Rufín, Ramón
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Volume:
21
Language:
english
Journal:
Tourism Economics
DOI:
10.5367/te.2013.0355
Date:
April, 2015
File:
PDF, 97 KB
english, 2015
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