Optimal Advertising-Expenditure Implications of a...

Operations Research 1971 / 06 Vol. 19; Iss. 3

Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis

Parsons, Leonard J., Bass, Frank M.
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Volume:
19
Language:
english
Journal:
Operations Research
DOI:
10.1287/opre.19.3.822
Date:
June, 1971
File:
PDF, 474 KB
english, 1971
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